THE PRINCIPLES OF PERSUASION WORKSHOP JUNE 21-22, 2018
Dr. Robert Cialdini's work, translated and applied to dentistry by Dr. Christopher Phelps DMD, CMCT combines science and practical experience into actionable steps, proven to ethically influence patient compliance by up to 200%.
This two-day interactive program is tailored for dentists and their teams, their unique issues and challenges with patients, potential patients and team members.
In this workshop you will learn:
The Six Universal Principles of Persuasion that have been scientiﬁcally proven to make you most effective and your practice most successful.
How Dr. Phelps CMCT, Cialdini Method Certiﬁed Trainer has used these principles in his practices to:
Reciprocity Commitment & Consistency Social Proof Liking Authority Scarcity
Decrease no shows Increase case acceptance
How the Reciprocity principle can increase referrals
How to use Consensus to attract more patients
What the research says about Commitment that significantly decreases expensive no-shows
And much more!