THIS SUMMER, NUTELLA LAUNCHES THE ULTIMATE ICE CREAM TUB EXPERIENCE
Saturday, June 07, 2025
12:30 AM - 06:00 PM
Potters Fields Park
Tooley Street, London, UK
Nutella is inviting fans to celebrate National Best Friends Day in the most delightful way possible - with the launch of an exclusive two-day Nutella Ice Cream Tub pop-up in London as part of their ‘Enjoy a spoonful of happiness!’ campaign! Designed to help besties come together, the pop-up taps into the fact that over a quarter (27%) of Brits say ice cream is their top dessert to share with a friend - proving that simple shared moments can bring people closer.
The campaign was developed after research revealed over a third of adults in the UK (36%) feel maintaining friendships is harder than ever. Nutella is creating opportunities for people to reconnect and celebrate the bonds that matter most - because sometimes, sharing a scoop is all it takes to spark a little joy.
Located at Potters Fields Park on the vibrant South Bank in London, visitors can discover the luxurious new Nutella Ice Cream – a creamy, indulgent ice cream swirled with rich ribbons of real Nutella – and enjoy a complimentary scoop with their bestie (or solo!).
The giant Nutella Ice Cream tub installation promises the perfect photo opportunity against the iconic backdrop of Tower Bridge, with a welcoming outdoor space full of comfy chairs and parasols to relax and soak up the summer vibes with friends.
The Nutella Ice Cream Tub pop-up will be open:
· Saturday 7th June, from 12:30pm to 6:00pm
· Sunday 8th June, from 11:00am to 6:00pm
But wait, there’s more! From the 4th June, visitors also have the chance to take part in a special social media competition to win an unforgettable trip to Alba, Italy - the birthplace of Nutella. To enter, simply follow Nutella UK on Instagram or Facebook and comment on the competition post telling us who you'd take with you. Don’t miss out! The competition closes on Friday 13th June 2025
“We are thrilled to unveil our Nutella Ice Cream Tub pop-up experience in London,” said Gemma Mattison, Ice Cream Marketing Director, Ferrero UK & Ireland. “We’re so excited to showcase the luxurious taste of Nutella Ice Cream and can’t wait to hear what people think once they’ve tried a scoop! We know it’s harder than ever for friends to find time to meet up, so we hope this pop-up helps bring pals together to enjoy a spoonful of happiness!”
This is a free event - simply turn up, snap some selfies, and enjoy your free scoop. But be quick - samples are limited and available on a first-come, first-served basis!
For those unable to make it down to the pop-up, Nutella Ice Cream Tubs are available now in major supermarkets across the UK, with an RRP of £5.50
