In The Studio With MJ - The Hit Factory NYC 2026

The Hit Factory:

Where HIStory Was Made

In January of 1994 Michael Jackson made the call that the team would move from Los Angeles to New York and start his new album HIStory in a studio called The Hit Factory. This was more than a building - it was a recording palace. We stayed for nearly a year working on songs like Scream, Childhood, Money, Earth Song and They Don't Care About Us.

My name is Brad Sundberg. I was Michael's technical director and part of the engineering team on four studio albums, including "Bad", "Dangerous", "HIStory", and "Blood On The Dance Floor." (Michael even gave me the nickname "Really, Really Brad".)

We kept the New York team small and lean even as the album grew. One of those team members was Grammy winning engineer Tony Black. Tony and I have remained friends for more than 31 years, and his memories and stories from the HIStory project are equally insightful and funny.

I haven't stepped foot inside of 421 W. 54th since 1995, and I am so excited to walk through those doors again and share some stories, memories and laughs with Tony.

Join us for a day filled with memories, laughter, and of course music in the building where HIStory was recorded.

Schedule:

12:00pm - 3:00pm: HIStory and Hit Factory stories with Tony Black

3:00pm - 4:00pm: Lunch Break

4:00pm - 7:00pm: An Evening In The Studio With MJ

At "In The Studio With MJ" you will see and hear what it was like to be in the studio with Michael, the engineers, and producers who created the songs, through a carefully crafted timeline of music, video and behind-the-scenes info. From "Captain Eo" to "Man In The Mirror" to "Smile", I was there, and you will hear about my time working with Michael.

Truly a very unique experience for Michael’s fans, as well as those who love music and want to peek “behind the curtain”.

Will You Be There?

Important Information:

• There will be a one hour lunch break.
• All attendees are required to show a government issued ID matching the name on their ticket.
• All bags, phones, coats, and any other electronics will be checked and safely stored for the duration of the event.
• All guests must go through a metal detector upon entry into studio.

In the unlikely event that the seminar is cancelled, ticket price will be refunded.

For more information please check out our website www.inthestudiowithmj.com

Be sure to follow us on social media: @inthestudiowithmj

Any additional questions can be emailed to [email protected]

I look forward to seeing you in the studio!

-Brad

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“Brad’s seminars offer a fascinating, eye (and ear)-opening experience, in which genuine insights about Michael Jackson as an artist, a person and a friend, are revealed. I thoroughly enjoyed the warm, conversational approach and the deep well of materials. There were several goosebump moments. Brad puts you right there, inside the studio in those eras, and shows how the magic was made. I couldn’t recommend it more to both fans of Jackson and anyone who cares about music.”Brad’s seminars offer a fascinating, eye (and ear)-opening experience, in which genuine insights about Michael Jackson as an artist, a person and a friend, are revealed. I thoroughly enjoyed the warm, conversational approach and the deep well of materials. There were several goosebump moments. Brad puts you right there, inside the studio in those eras, and shows how the magic was made. I couldn’t recommend it more to both fans of Jackson and anyone who cares about music.”

JOSEPH VOGEL

AUTHOR OF MAN IN THE MUSIC: THE CREATIVE LIFE AND WORK OF MICHAEL JACKSON