Rumbo a Social Media Week 2025

Agenda

Día 1: 10 de junio

• Social First:  Dos sesiones con Soulnet y Duolingo sobre lo que es Social-First y casos prácticos locales y de Duolingo.
• YouTube: Infinitos videos para distintas pantallas. Un solo YouTube.
• Spotify: Cultura, creatividad e innovación.
• IPSOS: creatividad digital desbloqueada: explorando la frontera de la influencia de la IA en los medios modernos. 
• LALA: Hackear la cultura para no quedar en el refri
• DW Panel con creadores: La nueva era de la fama Social-First: personalización, alianzas y marcas personales para el futuro.
• Panel bien Social: TikTok, Meta y X : el Social First en el lenguage de cada plataforma.  

Día 2: 11 de junio

• Keynote del Director de Meta, nos hablará de cómo la IA está transformando la industria del Marketing digital
• UBER, La Gen Uber: Donde la Cultura se Mueve al Ritmo del Contexto.
• Emplifi, Juan Carlos Luján y un keynote sobre herramientas para poder ser Social First. 
• Panel de YouTube con Coca-Cola y Palomares Magic: cuando la magia de YouTube Impulsa la Experiencia Coca-Cola
• Ola Media: El medio innovador en el recorrido real del consumidor
• Panel de Spotify: todo sobre Podcasts, sus creadores y ser relevante en este medio. 
• Pinterest: Keynote de Efraín Mendicuti sobre lo posible que es crear un internet positivo. 
• Gen Z Anatomy Report , las verdades de esta generación que queremos conectar. 

Primer lineup de nuestros grandes voceros:

• Bruno Cicero – Head of Agencies – Google | YouTube

• Alejandro Gowland – Head of Creative Work SPLA – Google | YouTube

• Andrea Rivera – Head of Advertising Sales México – Spotify

• Jorge Vargas – Chief Executive Officer (CEO) – Ipsos

• Omar Badoui Rodríguez – Head of Uber Advertising México

• Roberto Palomares – YouTube Content Creator

• Felipe Rudd – Director Media Marketing – Coca-Cola

• David Lamadrid – Chief Operating Officer – OLA Media

• Javier Pejito – VP Marketing | Milks & Dairy Formulas + Consumer Engagement – Lala

• Marco Casarín – Country Manager México – Meta

• Paula Cutuli – CEO & Founder – Soulnet / Social Media Week Mexico

• Efraín Mendicuti – Director General de Negocios – SP-LATAM Pinterest

• Kim de Anda – Regional Marketing Director LATAM – Duolingo

• Alberto Esparza – Director of Agencies – Meta

• Josué González Hernández – Head of Agencies Latam – X

• Amanda Berenstein – CEO Mexico and Latam – Weber Shandwick

• Sofia Lopez Cantu – Lead Creative – TikTok Mexico

• Brenda Tubilla – CEO – DW Entertainment & Media

• Ariana Spenza – Creator Partner Manager LatAm – Spotify

GLOBAL THEME 2025:

SOCIAL-FIRST - THE ULTIMATE GROWTH DRIVER

Social is where cultural relevance and audiences manifest.

The Ultimate Growth Driver Social is driving business results: at ADWEEK's Social Media Week, we'll unpack the strategies, tips, and case studies that you need to know to move your business forward.

Leaders from YouTube, Uber Ads, Spotify, and Top Creators, plus New Media and directors of all Social Media Platforms, social listening tools, and TOP brands will showcase the best cases of ONE PLAN and Social First Strategies that drove accelerating business results.

Together, we will build this one campaign plan with content tracks and booth experiences going deep into Social-First, Artificial Intelligence for Creativity & Content creation, Gen-Z, Creators NEW Media, Measurement, and Attribution. 

MEMBERSHIP ACCESS PASS BENEFITS

Your Agency or Brand Access includes:

• 2-Day Conference Access
• Attend Keynotes with high-profile speakers
• Access to Main stage Panels and Masterclasses
• Access to the Experiential Area
• Certificate of Attendance

PLUS:

• Closing Party
• Gen Z Anatomy Report public session.
• Networking Cocktail
• Lunch area
• CX Booths, where you will experiment with this ONE PLAN.

Your VIP Ticket:

• Exclusive areas and priority.
• GEN Z Anatomy's access to the full version of the report.
• Special Merch.
• Networking VIP Cocktail area.