Selecting Startup Names

The importance of business name can never be summed up or measured on a scale. Startup Names have a major role in the success of your startup. Let’s look at the top 3 reasons:

1. Name is your first identity: Startup name is the first thing that your potential customer sees or notices when you enter the market. Your name will be highlighted everywhere in the Advertisements, Marketing Efforts, Promotional Campaigns etc. This will always be your identity, no matter how well you perform or establish your brand.

2. It is your brand holder in the market: All your positions and the brand establishment would depend upon your startup name. You would have numerous competitors from your industry, who would be ranking or positioned well on industry specific target keywords, however, when it comes to your brand name, it would be extremely difficult for any of your competitors to outcome your business.

It summarizes almost everything about your business: An ideal business name would be the one which gives a clear idea about your offerings, in terms of products and services. Not only information, most of your customers would reach out to you only when they are convinced with your brand name that this is the organization which has all they need. People who are not convinced or do not understand the startup name, would eventually never reach out to you, no matter how well you work upon advertising and promotion.