October CREW Coffee Chat - MEMBERS ONLY


Wednesday October 23rd 2019 8:30 am –  9:30 am

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Building Your Brand - Part II

This coffee chat will continue to focus on "Building Your Brand" and will give us the unique opportunity to have a group conversation about this exciting topic with other members. We will watch and then discuss a TED Talk given by Ann Bastianelli called "Powerful Personal Branding" that asks us to consider how we are unique and what we have to offer every opportunity. We will discuss how marketing principles of big brand companies can be applicable to building one’s personal brand, and then dive into the benefits of having a strong personal brand and the steps to building your own.

Here's the link to the TED Talk: https://www.youtube.com/watch?v=hcr3MshYe3g

3 Benefits of having a strong personal brand:

   1. Lead more

   2. Win more

   3. Earn more

Steps to Building Your Personal Brand:

   1. Be Self-Aware

   2. Tell Your Story with Your Life

   3. Deepen Your Relationships


But wait, there's more! An updated headshot is an important part of personal branding. In addition to our discussion, we are also offering complimentary headshots to our members. If you're a member and are interested in this opportunity, you will need to select this ticket option in addition to your CREW Chat ticket upon registration. A follow-up email will be sent to those registered for the headshot opportunity to schedule a 5-10 minute timeslot with the photographer we hired.

About the TED Talk Presenter

The TED Talk is given by Ann Bastianelli. She is President and CEO of Anthology Consulting, and the Senior Lecturer of Marketing at the Kelley School of Business at Indiana University. An expert in interpreting consumer behavior trends and developing compelling marketing campaigns, Ann is known for her ability to coach companies and individuals so that they can discover what is possible, probable, and preferable for them. She's developed award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. Ann is also an author/editor of four books, a member of the Leading Authorities Speaker's Bureau, and has delivered keynote speeches for Fortune 500 companies throughout North America and Canada.


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101 N Main St #1400, Greenville, SC 29601, USA

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